Impact Q&A with Matt Golas, Managing Editor, PlanPhilly

As part of our ongoing series examining how to measure and evaluate impact in public interest news, CPIJ met with Matt Golas, Managing Editor of PlanPhilly, to discuss his thoughts on the importance of understanding impact for his news organization.  The following are video clips of the interview and full interview is posted below.  Comments, questions and recommended follow-ups are welcome in the comments section.

How do you define ‘impact’ for your organization?  What impact has PlanPhilly had since it was formed?

Defining Impact for PlanPhilly from CPIJournalism on Vimeo.

In what ways do you measure impact?

How do you measure impact from CPIJournalism on Vimeo.

Do you take credit for changes in organizations PlanPhilly covers?

Do you take credit for changes in organizations PlanPhilly covers? from CPIJournalism on Vimeo.

What are the biggest obstacles for PlanPhilly in having impact?

What obstacles does PlanPhilly face in having impact? from CPIJournalism on Vimeo.

Do you ever time (rush or delay) the release of a story to increase perceived impact? Examples?

N.B.: the series by Patrick Kerkstra that Matt references is forthcoming for PlanPhilly.  Previously, Kerkstra wrote the Weiss Award recognized series, Deluge of Deadbeats, on tax delinquency in Philadelphia.

Do you track which civic leaders consume or comment on your news?  Does that matter to you?  Why or why not?

How do decision-makers view PlanPhilly? from CPIJournalism on Vimeo.

N.B.: The app Matt mentions is License to Inspect.

How will you know whether the License to Inspect tool has made an impact a year from now?

How will you know if the License to Inspect tool has made impact a year from now? from CPIJournalism on Vimeo.

Have you ever included a call to action in your news?  Why or why not?

Do you ever include a call to action in your reporting? from CPIJournalism on Vimeo.

You can view the full interview here:

CPIJ Q&A on impact of public interest news with Matt Golas, Managing Editor, PlanPhilly from CPIJournalism on Vimeo.

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