As part of our ongoing series examining how to measure and evaluate impact in public interest news, CPIJ met with Annette John-Hall, former columnist and reporter for the Philadelphia Inquirer.
In this first excerpt, John-Hall reflects on how to know you’re having impact as a journalist.
John-Hall first discusses email and phone call feedback, to which she often wrote 100 responses each Friday while she was a metro columnist, adding that thoughtful responses take a long time but that she could tell what was resonating when readers felt compelled to respond.
John-Hall also watched the comments at Philly.com and letters to the editor. Positive or negative, she said, feedback made her feel like she was doing her job.